How are users encouraged to participate in the “Gift Happiness” campaign without altering their everyday behaviour?

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How are users encouraged to participate in the “Gift Happiness” campaign without altering their everyday behaviour?

The "Gift Happiness" campaign encourages users to participate without changing their daily routine. By using the BHIM app for transactions, users can contribute to the cause. This campaign promotes digital transactions while supporting a noble cause, making it a convenient and meaningful way to give back to society.

Every transaction counts, and users can make a difference without altering their behavior. The campaign's success relies on the collective efforts of users, and participating is easy. By choosing BHIM for daily transactions, users can contribute to the "Gift Happiness" campaign and experience the joy of giving. The initiative promotes a sense of community and social responsibility, encouraging users to make a positive impact on the lives of underprivileged children.

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