The “Conman vs. Common Man” campaign is rolled out in multiple Indian languages, including Hindi, English, Kannada, Hinglish, and Marathi. This multilingual approach ensures the message reaches diverse communities across India. Since language can be a barrier to understanding, regional content makes the campaign accessible even to those in rural or semi-urban areas. It fosters trust and relatability, encouraging individuals to engage with the campaign.
The significance lies in India’s linguistic diversity, where regional languages dominate communication in many areas. By adapting to local cultures and dialects, the campaign maximizes its outreach. This strategy ensures inclusivity, empowering individuals from different linguistic backgrounds to understand and identify digital scams. It’s a practical example of how messaging can enhance public awareness and safety in the digital era.
