What is the purpose of the NPCI BHIM and CRY collaboration for the “Gift Happiness” campaign?

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What is the purpose of the NPCI BHIM and CRY collaboration for the “Gift Happiness” campaign?

The NPCI BHIM and CRY collaboration aims to support underprivileged children. The partnership enables users to contribute to the welfare of these children through transactions on the BHIM app. This initiative promotes digital transactions while making a positive impact on society.

The "Gift Happiness" campaign is a thoughtful way to bring joy to those in need. By partnering with CRY (Childs Rights and You), NPCI BHIM demonstrates its commitment to social responsibility. This collaboration encourages users to make a difference in the lives of underprivileged children. The campaign's goal is to provide these children with access to education, healthcare, and other essential resources. By supporting this cause, users can contribute to creating a brighter future for these children.

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